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By Bill Cate | Sept. 30, 2025
Five Years of Partner Appreciation: Celebrating the People Behind Our Success
Every September, we at Zebra Technologies take time to reflect on what truly drives our success: the extraordinary people and organizations that make up our partner ecosystem. This year, as we mark the fifth anniversary of Partner Appreciation Month, it feels especially meaningful. Five years of celebrating the collaboration, innovation, and trust of the people and partnerships that define Zebra’s success.
I want to personally thank each of our partners for their unwavering dedication and hard work. You’ve helped us turn big ideas into real use cases, and together, we’ve redefined what’s possible by providing connected frontline, asset visibility and intelligent automation solutions to our customers. This month is all about celebrating you, the core of Zebra's success.
Why This Year Feels Extra Special
This year, our Partner Appreciation Month coincides with an exciting milestone for Zebra. Earlier this month, we unveiled our refreshed brand identity, a bold new look that reflects the commitment and innovation we strive to bring to every partnership as we evolve to serve you better.
The refreshed brand isn’t just a visual change. It’s a renewed promise. A promise to work alongside our partners to empower the frontline, deliver real-time insights, and optimize workflows like never before. The visual brand change is just the beginning. With shifting market dynamics, evolving customer behaviors, and our transformation as a company, now is also the time to also look at our partner program and identify improvements that will drive the Zebra™ PartnerConnect program into a new era of growth and innovation.
Celebrating You, All Month
Partner Appreciation Month is our chance to give back to the people who give so much to us. This year, we planned some exciting initiatives that we hope will make you feel as valued as you truly are. Each week, all partners and distributors had the chance to win exclusive merchandise featuring designs from our updated brand.
We also offered opportunities to earn extra Zebra Rewards Points throughout the month. Whether it was for attending webinars, referring a colleague, or engaging with our programs, these rewards are our way of showing gratitude for the time and energy you invest in our partnership. And, the celebration isn’t over yet.
If you’re someone who loves learning and sharpening your skills, don’t miss the exclusive masterclass for our partners, hosted by Jeff Rogers on 22 October. Jeff is a best-selling author and storytelling expert, and he’ll be sharing insights on crafting brand narratives that connect on a deep level. It’s just one of the ways we aim to equip our partners with tools that drive success in today’s rapidly changing landscape.
What Makes Our Partnerships So Special
When I think about what sets Zebra apart, I always come back to one thing: our partners. You’re not just an extension of our business. You’re an integral part of it. Together, we create solutions that go beyond meeting customer needs to exceed them. We’ve tackled challenges head-on and turned them into opportunities.
What I admire most is the way our partners bring Zebra’s vision to life. Our products and solutions are based on our joint commitment to ongoing innovation, but it’s your expertise and commitment that make them truly transformative. You’ve helped industries digitize, automate, and become more intelligent, and the impact of that work is felt far and wide.
Looking Forward, Together
As we celebrate five years of Partner Appreciation Month, I can’t help but feel excited about what lies ahead. The world is changing fast, and with change comes opportunity. By continuing to work together, we can rise to meet new challenges, embrace emerging technologies, and deliver even greater value to our customers.
This month is a celebration of everything we’ve achieved together, and a reminder of the incredible potential that still lies ahead. To all our partners: thank you for your trust, your hard work, and your belief in what we can accomplish together.
Here’s to you. Here’s to us. Here’s to another year of innovation, collaboration, and growth.
Feel free to check out our Partner Gateway to stay updated on the latest developments from Zebra and opportunities for us to be better every day together.
