Zebra's Industry Solutions can give your business a competitive advantage by connecting people, assets and data to help you make better decisions.
Scale and energise your retail strategy with a digital backbone that unifies your team, informs priorities and drives results with Zebra's retail technology solutions.
Zebra's healthcare technology solutions provide patient identity management, mobile health devices, and business intelligence data to improve efficiency.
Zebra’s manufacturing technology solutions enable manufacturers to become more agile, optimise plant floor performance and embrace market changes.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
In today's world, the demands on transportation and logistics companies are higher than ever. Dedicated Warehouse, Fleet and Delivery, and Yard and Terminal solutions enable visibility to every aspect of your business and keep operations running flawlessly around the clock.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra’s mobile computing, scanning, and printing solutions connect each operational area in your warehouse to give you the agility to realize transformational gains.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritised task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
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Barcode Scanning Software
Preferred Symbol
If you’re in the habit of covering barcodes to scan just the one you want, you will appreciate Preferred Symbol.
Single Out One Barcode From the Rest
This time-saving functionality automatically detects the barcode you need and excludes the rest. No need to fiddle with post-it pads or fret about mistakes. Preferred Symbol gives you an easy and accurate way to prioritize the barcode of your choice. Simply configure your scanner to automatically decode and output only your preferred symbol.
Single Out One Barcode Among Many
Single Out One Barcode Among Many
Make efficiency a priority and the need to cover up ancillary barcodes obsolete. With Preferred Symbol, you can configure your scanner to capture and output a specific barcode within its field of view. Using your own application, you can even specify a different barcode for each input screen to significantly speed up scanning.
Reduce Mistakes and Delays
Reduce Mistakes and Delays
Why risk errors and delays common to manually covering up and scanning barcodes? Preferred Symbol automatically ensures the right barcode is selected, making data capturing faster and more accurate.
Simple to Program
Simple to Program
Programming is effortless when you use our highly intuitive 123Scan wizard. Let it guide you through the process of configuring your data capture device, including Preferred Symbol.
Software Resources
| Fact Sheet |
Preferred Symbol Fact Sheet |
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Preferred Symbol
Preferred Symbol
Zebra DNA for Scanners - Set Up. Secure. Manage. Optimize.
Scan with abilities developed and continuously refined by a partner with more than 50 years of field-proven innovation. Zebra knows the scanning journey better than other providers. That’s why we’ve engineered into all our scanners Zebra DNA for Scanners —a suite of software capabilities to help your team adapt to future needs and achieve greater business outcomes.
Consult an Expert
Our team of partners and sales associates know the ins and outs of every industry to deliver tailored solutions to customers. Let us connect you with a Zebra expert in your area to select and implement the right hardware offerings that best fit your business needs.
Talk to a Partner
Talk to a Partner
Need more information on what solution is right for your needs? A partner can help.
Contact Sales
Contact Sales
Ready to integrate Zebra solutions into your systems? Contact us to get started.
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