Our Vision for Intelligent Operations

A worker in a busy distribution warehouse wearing a hard hat and hi-vis safety vest moves boxes using a forklift.

Frontline Operations Everywhere Are Digitised, Automated, and Intelligent​

As the frontline rapidly evolves, Zebra stands at the forefront of innovation—providing the tools and solutions that empower organisations to thrive in the digital age.

Zebra is the foundation for intelligent operations. We bring together asset visibility, connected frontline and intelligent automation solutions to help you rise to the occasion, each and every day. That means information and knowledge at your team's fingertips. That means less downtime, better customer service, and smarter decisions in an incredibly dynamic environment.  We're an indispensable partner to help you streamline workflows so your operations run smoothly today - and are ready for what's next.

Connected Frontline

Unifying teams, customers and AI agents for better frontline experiences

Asset Visibility

Giving your assets a digital voice to power better decisions and actions

Intelligent Automation

Augmenting people with powerful technology that scales their impact

A worker using a mobile computer and a tablet to check stock in the back of a retail store.

Advancing the Connected Frontline

When your team works in sync, everything runs smoother. Our Connected Frontline solutions link people and technology together so you can plan, execute and scale with less risk. As roles grow more complex, we make it easier to reach remote experts for real-time guidance. We point your workers to the best next action and deliver AI-driven answers, so urgent tasks never slow you down.

A front-of-house employee using a tablet to track inventory inside of a clothing store.

Market Leadership in Asset Visibility

Keeping track of assets shouldn’t slow you down. Our advanced tracking solutions go beyond barcodes and GPS by adding RFID and IoT technology. The result? Real-time visibility into every asset—not just a record of what happened yesterday, or what is supposed to be happening right now.  Shifting from simple tracking to true asset visibility helps your business respond with speed and confidence  to stay ahead of your customers' expectations.

An industrial worker is managing equipment in a factory.

Continued Growth in Intelligent Automation

Zebra's Intelligent Automation Solutions bring together AI and automation to speed up workflows and boost performance. Built with people in mind, these tools take on tedious, time-consuming tasks so your team can focus on what matters most. They adapt as your business changes and get smarter over time, refining decisions with every interaction.

Explore Zebra Solutions in Action