Struggling to Find the Right Stats to Support Your Business or Marketing Strategy? The Example Set by the NFL Can Help.
The National Football League knows how to collect, decode, and harness data fast – and it’s having a huge impact on its brand and bottom line.
Marketers can’t set a strategy just by looking at sales numbers or economic trends. We must fully understand our audience: what they’re thinking and why, their learning styles, the online places they frequent, and their desired business outcomes. We need to know what matters most and least to them so we don’t add to the digital clutter.
That’s not the hardest part of our job, though. We must know what our target audience needs right now and be able to anticipate their future needs from both a product/service and information perspective.
So, what do we do?
We follow the example of the NFL.
Why?
You’ll have to read this Forbes Council article to find out…
Lessons From the Gridiron: Using Data Insights to Win in Marketing
Now, if you’re not a marketer, you may think this blog post – and the Forbes article above – don’t apply to you. But they do because you either support, inform, influence, or benefit from your organization’s marketing efforts. Whether you work in finance, IT, sales, human resources, or engineering, you’re either plugged into, dependent on, or impacted by marketing (and marketing data). So, I urge you to take a page out of the NFL’s playbook and get your data engine revved up so your team can know where to go and how to get there quickly.
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Learn more about how NFL players and coaches are using Next Gen Stats:
- Stories from the Edge | NFL Bets Big on RFID, IoT as Player Statistics Become a Strategic Imperative On and Off the Field
- What Does a Perfect Practice or Game Really Look Like for NFL Players?
- Chalk Talk: The “Uncommon” Things that Coach Sean Payton Wants His Players to Do Each Day Might Surprise You
Rob Armstrong
Robert (Rob) Armstrong became Chief Marketing Officer, Zebra Technologies in March 2023. Rob has over 20 years of experience in the B2B technology sector and joined Zebra in 2014.
Throughout his career, he has held various go-to-market leadership roles, most recently serving as Zebra’s Senior Vice President of Integrated Marketing & Channels. In this role, Rob oversaw go-to-market strategy and downstream marketing execution for the full Zebra portfolio, inclusive of customer segment, product, and digital marketing; channel and brand strategies; media relations; pricing; and analytics. During this time, he led a diverse, high-performing team of marketing and channel professionals to drive preference globally and evolve the perception of the Zebra brand in over 100 countries in collaboration with more than 10,000 partners in Zebra’s growing channel ecosystem.
Prior to joining Zebra, Rob held various global and regional roles across product development, business development, operations, and marketing at Motorola Solutions, including assignments in Asia Pacific and Europe. Rob has a Bachelor of Science degree in Electrical Engineering from the University of Notre Dame, and he currently serves as a board member for Bernie’s Book Bank and FIRST Illinois Robotics.
