Lorsa Modernizes Warehouse Operations with Zebra Technologies’ Traceability Solutions

Company increases efficiency and accuracy in warehouse management, paving the way for future expansion

MEXICO CITY – June 4, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced that Lorsa, a leading provider of comprehensive laundry, drying, and finishing solutions, had a significant upgrade to its warehouse operations, addressing previous inefficiencies and enhancing inventory management using Zebra’s cutting-edge technology.

Lorsa is dedicated to the distribution of spare parts, accessories, and support for washing machines via air, land and sea. Previously, Lorsa faced challenges with manual warehouse processes that led to limited control and traceability, impacting inventory accuracy. Common issues included discrepancies in order fulfillment, loss of merchandise, and lack of traceability to measure operational efficiency.

To overcome these challenges, Lorsa implemented a specialized warehouse modernization solution featuring robust Zebra MC3300 mobile computers, ZT411 industrial printers, and supplies. Additionally, Lorsa adopted the “In Action” Warehouse Management System (WMS) from Dataware, a ZebraPartnerConnect premier Solution Provider.

“For us, the winning formula was Zebra Technologies with Dataware,” said Christian Ousset Kifuri, Operations Director, Lorsa. “We can now precisely track the location of over 10,000 SKUs in our inventory, from receipt to shipment.”

Post-implementation, Lorsa has reduced inventory counting time from four hours to 20 minutes. Similarly, customer service counter stocking times have decreased by 80%, and international order reception times have been cut from five days to 24 hours.

“The adoption of Zebra solutions, along with our WMS ‘In Action,’ was swift and effective, thanks to the intuitive Android operating system and seamless integration into operations,” said Jean Pierre, CEO, Dataware. “Those who initially feared technological change are now technology masters, accelerating training times and improving frontline warehouse tasks.”

Lorsa has also reduced customer returns and merchandise losses, streamlining reverse logistics and cutting costs.

“By investing in technology, we enhance current processes and create opportunities for growth, innovation, and long-term success,” said Christian Laureano, IT Coordinator, Lorsa. “We are laying the groundwork for opening new offices.”

According to Zebra’s latest Warehouse Vision Study, 67% of warehouse leaders in Latin America plan to increase spending on warehouse modernization in the next five years, and 64% plan to accelerate their modernization timelines by 2029.

“In order to maximize return on investment and minimize disruption to the supply chain, modernization efforts are more relevant than ever before,” said Ernesto Hernández, Sales Vice President and General Manager, Zebra Technologies Mexico. “Warehouse leaders need to focus on synchronizing three important facets of warehouse operations: WMS, worker and workflow optimization, and automation. Zebra solutions help to optimize and align all warehouse processes.”

KEY TAKEAWAYS

  • Zebra’s solutions enable Lorsa to precisely track over 10,000 SKUs, enhancing inventory control and reducing returns and losses.
  • Lorsa’s adoption of Zebra’s technology reduced inventory counting time from four hours to 20 minutes and international orders reception time from five days to 24 hours.
  • Lorsa has also reduced customer returns and merchandise losses, streamlining reverse logistics and cutting costs.
  • Zebra stresses synchronizing WMS, worker optimization, and automation to enhance ROI and minimize supply chain disruptions.

ABOUT ZEBRATECHNOLOGIES 

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

Media Contact:
Diana Calderón
Zebra Technologies  
+57 3138021009
diana.calderon@zebra.com

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