European retailer Waitrose pioneered "scan and pack" shopping when it became the first supermarket to roll out the Quick Check app across its stores in 1998. Since then, the application – run on early generations of Zebra personal shopping devices – has become hugely popular with its customers. In line with its reputation as a technology innovator, Waitrose set out to further enhance its self scan platform and increase the synergies between its in-store and online services – and it has succeeded.
Waitrose was looking to improve the shopping experience with the introduction of a modern personal shopping device that could run more advanced and intuitive applications. It asked Zebra to help it create a powerful standardized technology platform across its store estate.